MAC Marketing Solutions and BLVD Marketing Group, two local established real estate project marketing companies, announce a merger to form Western Canada’s largest real estate marketing organization, McNeill Lalonde & Associates. Effective March 3, 2016, the two companies entered into an agreement to merge the two competitors with the purpose of providing a higher quality of service to both clients and employees and position themselves as the leaders in the industry nationwide.

The goal is to continue to build upon the foundations of both brands, while endeavoring to redefine industry leading analytics, marketing, sales, and advisory solutions throughout all major metropolitan centers across Canada. McNeill Lalonde & Associates will offer new, specialized service models for single‐family, townhome, low‐rise, mid‐rise and highrise product types along with a more robust platform for reporting, market intelligence, brokerage solutions, advisory services, and a greater pool of experienced and talented professionals. More importantly, a culture that fosters tenacity, pride and ongoing professional development will continue to be paramount.

Full transition to the new unified McNeill Lalonde & Associates will take 6‐12 months, but the current brands of MAC and BLVD will continue to exist and evolve.

McNeill Lalonde & Associates will create unmatched scope of services and depth of experience in the industry. MAC Marketing Solutions and BLVD Marketing Group, two local established real estate project marketing companies, announce a merger to form Western Canada’s largest real estate marketing organization, McNeill Lalonde & Associates. Effective March 3, 2016, the two companies entered into an agreement to merge the two competitors with the purpose of providing a higher quality of service to both clients and employees and position themselves as the leaders in the industry nationwide.

“By coming together and adding resources, we are now poised to provide clients with an added suite of services and a more comprehensive offering. We are looking to take advantage of national and global opportunities, along with embracing technology tools we expect to redefine our industry in the years to come” states Lalonde. “We believe that with our deepened group of experienced professionals, progressive new systems, structure, scale, stability and intellectual property, we can far exceed the value of an individual owner-operator company, and provide both better services to our clients and greater opportunities for our employees.” Lalonde goes on to say.

The goal is to continue to build upon the foundations of both brands, while endeavoring to redefine industry leading analytics, marketing, sales, and advisory solutions throughout all major metropolitan centers across Canada. McNeill Lalonde & Associates will offer new, specialized service models for single-family, townhome, low-rise, mid-rise and highrise product types along with a more robust platform for reporting, market intelligence, brokerage solutions, advisory services, and a greater pool of experienced and talented professionals. More importantly, a culture
that fosters tenacity, pride and ongoing professional development will continue to be paramount.

“We determined quickly that our business goals aligned. What we spent far more time discussing was our respective company cultures. I am very proud of the culture we have been able to foster at MAC and my number one sensitivity and concern was anything that may undermine our core values, commitment to our people, being the best place to work in real estate, collaborative attitude and deep desire to do a great job for our clients. This merger would not be taking place if we didn’t feel that we could not just maintain, but in fact enhance our cultural spirit.” McNeill says.

Full transition to the new unified McNeill Lalonde & Associates will take 6-12 months, but the current brands of MAC and BLVD will continue to
exist and evolve

ABOUT MAC & BLVD
· MAC Marketing Solutions was founded in 2001 by Cameron McNeill and has sold over 15,000 homes valuing over $5 Billion in sales.
· BLVD Marketing Group was founded in 2012 by Ryan Lalonde, and quickly established BLVD as a market leader by redefining the sales and marketing platforms of Boutique Multifamily Developments.
· The combined organization will immediately include 110 dedicated employees and sales and leasing staff implementing over 80 projects in various stages of development throughout Greater Vancouver, Fraser Valley, Victoria, Edmonton and Calgary.
· Cameron McNeill, Ryan Lalonde and the existing executive team will remain fully engaged and active throughout and beyond the merger.
· The merger will allow a unified company to add more robust services, markets, and systems for the betterment of clients.
· Commitment to staff and fostering a positive, dynamic, collaborative work environment with added opportunities for professional development and roles remains steadfast.

 

Contact Agnieszka Stryjecka for more detailed information on Vancouver Real Estate.

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