The Second Annual Vancouver International Tequila Expo (VITE) is Western Canada’s largest festival dedicated to Mexico’s number one export spirit. The festival aims to increase the presence of tequila in Western Canada. British Columbia tequila sales in 2012 reached $24 million and are growing every year, especially in the high-end premium category. In fact, since the inaugural 2012 event, BC tequila sales have increased more than 9%. This year’s VITE, with the help of the Consulate General of Mexico, ProMexico, Mexico Tourism Board and the BC Hospitality Foundation as our Charity Partner, will fuel that growth even further. The Main Event is a public Grand Tasting Hall (1500 tickets available) with an afternoon trade component to ensure maximum exposure to tequila products and a large customer base. During Vancouver Agave Week (May 20-24), you can attend tequila seminars, master classes, and pairing dinners at venues around Vancouver to further promote tequila and other agave spirits.

VITE 2013 will be held this Friday, May 24, 2013. The date places the Expo well after the Vancouver International Wine Festival and just in time for spring and summer when tequila sales increase. This timing will allow tequila brands and sponsors to place themselves before a large core of tequila aficionados, cocktail imbibers, and high-end spirits consumers. The afternoon trade tasting event will also draw buyers from across the Lower Mainland and Vancouver Island. Expo is on Friday, May 24, 2013 from 6:00pm to 9:00pm. TICKETS MUST BE BOUGHT ONLINE NO LATER THEN 4PM THIS FRIDAY!!! YOU CANNOT BUY TICKETS AT THE VENUE !!! Limited number of tickets available – no entry after 5:15pm. Please email trade@vancouvertequilaexpo.com with any questions.

TRADE TESTING
•  Friday, May 24, 4:45pm to 6:00pm  (Entry only 4:45-5:15pm)
•  Cost: $10.00 (cash only with employer pay stub)
•  Tickets at door only – all proceeds to BC Hospitality Foundation
•  If you work in liquor retail or the hospitality industry and would like to enhance your knowledge about tequila, they offer an exclusive trade event especially for you.

ABOUT TEQUILA
Tequila is a highly regulated, exclusively Mexican spirit with an official Denomination of Origin like those of Cognac, Armagnac, and Champagne, and it is in the midst of a renaissance. No longer is it considered merely a cheap way to get drunk, nor is it the headache/hangover/party drink that causes you one bad experience to be sworn off forever. When you sip 100% Blue Agave tequila from a Cognac snifter or Riedel flute, you connect with the jimadores who harvest the agave at 8-12 years of age and remove the long, spiny blue-green pencas from the heart or piña of the plant. You become one with the tequileros who have created this, the national Spirit of Mexico, through the process of slow-roasting of the agaves in brick hornos, the crushing of the agave pulp to extract the sweet, baked caramel goodness of the agave aguamiel (“honey water”) for fermentation and later double (or triple) distillation into a vegetal, peppery, and citrus-noted Blanco tequila.

More into aged spirits? If so, you can experience all of the above plus the vanilla and coconut aromas of American oak barrels or the more reserved smoothing characteristics of French oak barrels offering just the right amount of woody aromas and flavours in a Reposado tequila aged from two to twelve months. Perhaps you’re a Scotch or Cognac aficionado who appreciates the sweet cinnamon, cloves, and strong oak flavor notes in an Añejo tequila, aged from one to three years. Or maybe you seek the ultimate connection with the master distiller and the cool yet humid barrel room, the deeply woody Extra Añejo tequila, aged more than three years and developing notes of tobacco leaf, spice, and hints of smoke. Whatever your palate preferences, 100% agave tequila can offer you a profound sensorial experience that will connect you to hundreds of years of tradition across the agave landscapes of Jalisco, Nayarit, Guanajuato, Michoacán, and Tamaulipas.

VITE EXPO LOCATION
Hyatt Regency Vancouver
655 Burrard Street